Jun 26, 2020
Good Day Club are your friendly neighbourhood Rainbow Anarchists. Good Day design the most wild, colourful, bombastic, insert-synonym-here wedding celebrations in all the lands of/including/but not limited to, Melbourne and it’s surrounds.
Since one hand is loaded up with shiraz these days, we figured we’d load up the other with a keyboard and have a bit of a chinwag about all things celebration.
I’ve been lucky to share a couple of shoots with these maestros, from Tanglewood Estate all the way over to The Altar Electric where their stylish hands mark is laid permanently, onto it’s peach-pastel walls of eternity. Etc.
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With Covid forcing us all indoors and all manner of brilliant doorstep portrait projects happening, I wanted to kickstart some convos with my local community and find out how the time and strange space is being used, as it’s never been more important to stay connected and sharing.
I’m Kate Forsyth, creative director and co-founder of Good Day Club. I steer the ship and set it’s creative direction, but I also do pretty much any and all things from changing lightbulbs and fixing broken chairs to buying milk and cleaning the toilet.
I’d say my friends think I am constantly doing lots of glamorous and creative stuff and swanning around at parties and weddings, whereas the majority of the time, ship steering is where it’s at. If I do get to attend a party or wedding, I guarantee you if I do get to go to a party or wedding, I shall end up crawling on the floor sorting out bung neon sign plug or rectifying one thing or another.
The creative part of my job is pretty ace though – from working with ace clients to create their dream event, to making + building, meeting fellow vintage lovers and passionate people and collaborating in heaps of way.
They’re unique and people feel empowered to do whatever the heck has meaning for them. Melbourne weddings are less about what’s trending and more about what floats the boat of the couple.
Personalisation, colour, fun, personality, boldness and the unexpected.
My high levels of weirdness. The fact that I have like 30 tonnes of furniture and props at my fingertips. The number of Potato Gems I consume.
For want of a better term, we’re a one-stop shop because we can design your wedding, furnish and light it, create your graphic design, set it up, style it and take it all away.
And we’ve leaned very hard into our niche of a wild mix of old and new. People tell us our work is immediately recognisable and that makes me feel so happy, that I eat some more Potato Gems.
We were already looking at efficiency this year, so it’s been a supercharged version of that. Efficiency with our costs but also with our processes – making everything work better and easier for our customers (and staff). We’ve also looked at doing less things better, cutting out a few services and we’ve added our first digital product (video call backgrounds).
We’ve always prided ourselves on our rad designs but what we talk about less is that we are a smooth AF operation as well.
And we just got smoother.
Our clients are always telling us that they loved how easy we make things and that is our mission!
Look, who bloody knows. Honestly, while we’ve been busy improving our offering and efficiency, I’ve been interspersing that with having semi-regular existential crises/breakdowns about what is going to happen to celebrations.
If I leave the ‘why are we here’s?’ and ‘what is the purpose of all this?’ at the door, I’d say that celebrations will continue to be more and more unique and personalised, and a reflection of the couple and what’s important to them.
Couples have had a LOT of time to think about what’s important and so while wedding size is currently mandated by the government (srsly, how weird is that sentence?!?) I think smaller celebrations with more of what the couple want will continue to be all the rage, even once bigger weddings are allowed again.
I mean, do you really want to spend $150 to feed and water your cousin’s boyfriend or your work friend’s partner you’ve never met?
Cutting that guest list gives you heaps more freedom to go all out on the things you love.
The mark I want to leave is a big, bold and cray colourful one where I’ve contributed to a movement of couple’s feeling super empowered to do whatever the fuck they want for their wedding, dumping traditions that mean nothing and other people’s expectations.
Jun 13, 2020
Looking for an alternative to the traditional registry wedding? Unfurrow your brow and cast your eyes over to Melbourne’s answer to the Vegas wedding chapel – The Altar Electric.
The gloves are off, and The Altar Electric, has overhauled their entire space in Collingwood.
Previously a rich blue and in a slightly smaller room, The Altar Electric has a new lease of life in incredible pastel peach colours, with explosions of floral colour courtesy of the inimitable Melbourne florist Bloom Boy, styling features from The Arbourists, and an entire vision executed by the wizard-folk at Good Day Club.
The Altar Electric have been leaders in getting couples hitched while we’ve all been sailing the perilous waters of Covid-19, providing shotgun-style weddings and a colourful alternative to traditional registry weddings.
Now, as isolation restrictions lift, the venue is opening up and moving towards it’s full capacity of 40.
The venue has the most incredible light draping through its industrial style windows at any hour of day.
BYO cardboard Elvis – but you can order the real deal via their in-house Elvis impressionist.
The space is littered with the hallmarks of Good Day Clubs’ intricate styling – a roof filled with disco balls and chains, and decadent knick-knacks from wall to wall.
No bridal snog is complete without the floral explosions of Bloom Boy behind it.
Schoolhouse Studios, 81 Rupert St, Collingwood VIC